Wastey
The Worst Mascot
IRWD (IrvineRanch  Water District)

The goal was to support IRWD’s communication goals by creating a digital campaign to raise awareness on the current drought conditions, and efficient water saving activities amongst customers in IRWD service area.

 

Created social content for a 6 week campaign rolled out on IRWD’s Facebook, Instagram, & Twitter platforms, building on the Wastey character created during the #HowDoYouDrought campaign