
Vespa Rebrand
Vespa Motoscooters
Concept, Art Direction, Layout, copywriting
Credits
Agency:
spork unltd.
Illustrator: Michael Koelsch
As part of the design studio spork unltd., my partner and Master Illustrator Michael Koelsch and I created print advertising, t-shirts and posters for Vespa Motorscooters. All designed to reflect Vespa’s iconic lifestyle and sense of freedom and youthful rebellion. Combining Koelsch’s distinctive illustrative art and my graphic-illustration style, we developed visually engaging pieces that balanced storytelling, brand identity, and clean, impactful composition across both marketing and event applications.
We created a "V is for..." Ad campaign, T-shirt series and 4 posters that were a limited run and have now become heavily desired and highly priced collector’s items.





