Extra Grainy
Oroweat Bakeries

Concept: "Let the craft of the design reflect the craft of the bread."

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To introduce Oroweat’s new “Extra-Grainy” breads, the campaign embraces hand-drawn illustration and custom lettering to visually echo the "extra" hearty texture and authenticity of the bread. The tactile, imperfect style mirrors the feel of artisan baking, helping communicate the bread’s extra-healthy, grain-packed qualities in a way that feels natural and honest.