Goodwill
of Orange County

To support Goodwill of Orange County’s growth ahead of its 100th anniversary, the task was to develop a marketing and communications campaign designed to increase community awareness, strengthen understanding of the organization’s mission, and encourage goods and financial donations.

 

Working with the Goodwill OC team, we helped translate the organization’s new 10-year strategic plan into clear, compelling messaging that highlighted its goal of doubling its impact across the community. The campaign focused on showing how donations support job training, employment services, and opportunities for people throughout Orange County.

 

As part of this effort, I helped create elements of the ad campaign, outdoor marketing, and additional public awareness materials. These assets reinforced the connection between donated goods and real employment outcomes while increasing visibility for Goodwill’s mission. Together, the campaign helped communicate Goodwill OC’s future vision, raise awareness in the community, and encourage greater support through donations.